Davey and Krista – Design + Sell Showit Website Templates: A Complete Guide
Building a High-Converting Showit Template Business: Strategies from Davey and Krista’s Blueprint Davey and Krista Jones have established a gold standard in the Showit website design and digital product space. By combining elevated design aesthetics with strategic marketing, conversion-focused user experiences, and scalable passive income models, their framework offers a complete roadmap for creative entrepreneurs looking to design and sell Showit website templates.
Why Showit is the Leading Platform for Web Designers Showit has revolutionized how creative service providers and designers approach web design. Unlike traditional platforms that impose rigid structural boundaries, Showit provides total layout freedom paired with powerful dynamic blogging via WordPress integration.
SHOWIT FRONT-END WORDPRESS BACK-END
┌───────────────────────────────┐ ┌───────────────────────────────┐ │ • Drag-and-Drop Design Canvas │ │ • Dynamic Blog Posts & Engine │ │ • Complete Mobile Customization│ ──► │ • SEO Plugins & Metadata │ │ • No-Code Visual Control │ │ • Content Database Storage │ └───────────────────────────────┘ └───────────────────────────────┘ Complete Creative Freedom: Canvas-based, drag-and-drop design without rigid grid constraints or coding requirements.
Independent Mobile Customization: Mobile views are customized independently from desktop layouts to ensure optimized mobile user experiences.
WordPress Engine: Blogs run on WordPress, combining drag-and-drop front-end design with powerful SEO and content infrastructure.
Template Key Sharing: Designers can package complete, multi-page website designs into single unique Share Keys for effortless delivery to buyers.
Core Phases of Designing & Selling Showit Templates Building a successful template shop requires moving systematically from market strategy to post-launch optimization.
PHASE 1 PHASE 2 PHASE 3 PHASE 4
┌─────────────┐ ┌─────────────┐ ┌─────────────┐ ┌─────────────┐ │ Market & │ ──────► │ Design & │ ──────► │ Delivery & │ ──────► │ Marketing & │ │ Positioning │ │ Engineering │ │ Onboarding │ │ Scaling │ └─────────────┘ └─────────────┘ └─────────────┘ └─────────────┘ Phase 1: Strategic Market Identification Before opening the canvas, identify your target industry (e.g., wedding photographers, boutique copywriters, executive coaches, wellness practitioners).
Identify Industry Pain Points: Choose high-ticket service industries that require strong visual credibility.
Determine Essential Pages: Every commercial template suite must include core foundation layouts:
Homepage: Hero hook, core offer breakdown, social proof strip, primary CTA.
About Page: Brand narrative, team introduction, core values, behind-the-scenes visuals.
Services / Work With Me: Tiered packages, process timeline, pricing anchor, FAQ accordion.
Portfolio / Gallery: Multi-format visual showcases, case study layouts.
Blog Template Suite: Blog post feed, single post view, category archive, search results page.
Sales / Landing Page: High-conversion long-form offer structure.
Phase 2: Design and Structural Engineering Design on Showit requires balancing striking visual aesthetics with intuitive user experience and site performance.
Design Element Best Practice Strategy Direct Benefit Typography Hierarchy Limit to 3 font families (Heading, Subheading, Body). Set mobile and desktop scale rules. Improves readability and reduces visual bounce rates. Canvas Organization Standardize Canvas naming conventions (e.g., Hero, About Brief, Services Grid). Makes customer editing seamless and predictable. SEO Structure Apply proper H1, H2, H3 tags and asset HTML text tags directly inside Showit canvas settings. Ensures search engine bots index template structure correctly. Mobile Optimization Design mobile view concurrently; optimize stack order and tap target sizes (44×44px minimum). Increases mobile conversions and prevents touch friction. Phase 3: Delivery System and Customer Onboarding A low-maintenance template business relies on streamlined asset delivery and clear customer instruction.
Share Key Generation: Generate site and canvas Share Keys inside the Showit application.
Standardized Documentation: Build a dedicated Customer Hub or PDF guide covering:
How to import Share Keys into Showit.
Connecting custom domains and setting up DNS records.
Basic styling customization (colors, fonts, images).
Launching the WordPress blog integration.
Upsell Positioning: Integrate seamless upsells such as custom brand kits, VIP launch days, or SEO setup services.
Key Revenue Drivers for Template Designers ┌───────────────────────────┐ │ Core Website Template │ └─────────────┬─────────────┘ │ ┌──────────────────────────┼──────────────────────────┐ ▼ ▼ ▼ ┌──────────────────────────┐ ┌──────────────────────────┐ ┌──────────────────────────┐ │ Service Add-Ons & VIP │ │ Digital Product Bundles│ │ Affiliate Revenue Streams│ │ • Custom Brand Kits │ │ • Showit Add-on Canvases │ │ • Showit Subscription │ │ • VIP Launch Days │ │ • Social Media Assets │ │ • Hosting & Email Tools │ │ • Technical SEO Setup │ │ • Copywriting Workbooks │ │ • Web Design Tools │ └──────────────────────────┘ └──────────────────────────┘ └──────────────────────────┘
- Direct Sales & Digital Product Bundles Core Website Templates: Standalone site designs sold between $300 and $1,200+.
Add-On Canvases: Sales pages, link-in-bio pages, course portal layouts, and pricing guides sold as individual add-ons.
Brand Asset Packs: Social media graphics, slide decks, and lead magnet PDFs matching the website aesthetics.
- High-Margin Service Add-Ons Template buyers frequently prefer assistance over DIY execution:
Customization Services: Content transfer, custom brand color/font application.
VIP Launch Days: Intensive 1-day turnarounds to finalize and launch customer templates.
- Recurring Affiliate Streams Showit Affiliate Program: Earn recurring commissions when template buyers maintain their Showit subscriptions.
Recommended Tech Stack: Partner with email marketing software (e.g., Flodesk, ConvertKit), domain registrars, and typography foundries.
Marketing Strategies for Sustainable Sales Scaling a template shop from occasional sales to consistent passive income requires multi-channel traffic acquisition.
Pinterest Search Funnels: Pin high-resolution site mockups, desktop/mobile responsive displays, and color palette boards linked directly to sales pages.
Strategic Content & SEO: Publish long-form guides addressing industry-specific web design, brand strategy, and platform comparisons (e.g., Showit vs. Squarespace, Showit vs. WordPress).
Affiliate & Designer Networks: Build an affiliate network of brand strategists, copywriters, and business coaches who recommend your templates to their client base for a percentage of sales.
Where would you like to take your template shop strategy next?
Draft a high-converting Showit template sales page outline
Create a customer onboarding sequence for template buyers
Compare Showit vs. Squarespace and WordPress for designers
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