# Matt Ryder (7th Level) Sales Course and Live Calls – Everything You Need to Know


# Comprehensive Review: Matt Ryder, 7th Level & NEPQ™ Sales Training

Whether you are an individual sales representative aiming for a high six-figure income or a B2B sales leader looking to scale your team, **7th Level** (co-founded with Chairman Jeremy Miner and led by CEO Matt Ryder) offers one of the most prominent modern sales training methodologies: [**Neuro-Emotional Persuasion Questions (NEPQ™)**.](https://ecomallcoursaes.com/product/matt-ryder-7th-level-sales-course-and-live-calls-everything-you-need-to-know/)

This complete guide breaks down Matt Ryder's background, the core methodology, what the live coaching calls offer, and whether this investment makes sense for your sales career.

## Who Is Matt Ryder?

Matt Ryder is an ex-special forces operator turned high-ticket sales professional, CEO of **Sales Sniper Consulting**, and CEO of **7th Level Communications**.

*   **Background:** Transitioning from military operations into commission-only sales, Matt earned seven figures in direct sales commissions before moving into sales management and enterprise consulting.
    
*   **Role at 7th Level:** While Jeremy Miner developed the foundational NEPQ™ methodology, Matt Ryder drives the operational application, enterprise implementation, live call breakdowns, and tactical execution across B2B and high-ticket B2C spaces.
    
*   **Podcast:** Co-host of the *"Closers are Losers"* podcast, focusing on behavioral economics, persuasive psychology, and modern closing frameworks.
    

## Core Philosophy: What Is NEPQ™?

The core premise of 7th Level’s curriculum is that traditional sales techniques—pitching features, high-pressure closing, overcome-the-objection tactics—trigger **prospect resistance**.

NEPQ™ (Neuro-Emotional Persuasion Questions) shifts the dynamic from **pushing products** to **guiding self-persuasion** through targeted behavioral questioning.

```plaintext
Traditional Selling (High Resistance)
[ Pitch Product ] ──> [ Pitch Benefits ] ──> [ Overcome Objections ] ──> [ High Pressure Close ]

NEPQ™ Methodology (Low Resistance)
[ Connect & Disarm ] ──> [ Identify Situation ] ──> [ Surface Problem & Consequence ] ──> [ Prospect Closes Themselves ]
```

### The 6 Core Phases of NEPQ™

1.  **Connecting Questions:** Disarm defensiveness and establish authority without sounding like a typical "pitchy" salesperson.
    
2.  **Situation Questions:** Uncover the prospect’s current reality and establish a baseline.
    
3.  **Problem Awareness Questions:** Help the prospect realize that their current situation is problematic or costing them money.
    
4.  **Solution Awareness Questions:** Guide the prospect to visualize what a solution looks like on their own terms.
    
5.  **Consequence Questions:** Highlight the friction and costs of inaction ("What happens if you don't change this over the next 12 months?").
    
6.  **Commitment Questions:** Lead the prospect to ask for the next step or solution, shifting the dynamic so *they* pitch *you*.
    

## Course Structure & What's Included

7th Level offers tiered programs depending on your experience level and business needs:

<table style="min-width: 75px;"><colgroup><col style="min-width: 25px;"><col style="min-width: 25px;"><col style="min-width: 25px;"></colgroup><tbody><tr><td colspan="1" rowspan="1"><p><strong>Tier / Component</strong></p></td><td colspan="1" rowspan="1"><p><strong>Best For</strong></p></td><td colspan="1" rowspan="1"><p><strong>Key Deliverables</strong></p></td></tr><tr><td colspan="1" rowspan="1"><p><strong>NEPQ™ Academy (Base)</strong></p></td><td colspan="1" rowspan="1"><p>Solo Reps, SDRs, AEs</p></td><td colspan="1" rowspan="1"><p>On-demand video library covering scripts, tonality, frameworks, and objection handling.</p></td></tr><tr><td colspan="1" rowspan="1"><p><strong>Advanced Coaching / Live Call Access</strong></p></td><td colspan="1" rowspan="1"><p>High-Ticket Closers &amp; Agency Owners</p></td><td colspan="1" rowspan="1"><p>Access to weekly live teardowns, script customization workshops, and live call review sessions.</p></td></tr><tr><td colspan="1" rowspan="1"><p><strong>Enterprise B2B Training</strong></p></td><td colspan="1" rowspan="1"><p>Sales Teams &amp; Founders</p></td><td colspan="1" rowspan="1"><p>Customized corporate pipelines, management dashboards, and direct consultation with 7th Level trainers.</p></td></tr></tbody></table>

## The Live Calls: What Happens Inside?

The live training sessions led by Matt Ryder and senior 7th Level coaches form the core value driver of the upper-tier memberships.

### Key Features of the Live Sessions

1.  **Real-Call Teardowns:** Members submit recorded sales calls (Zoom or phone recordings). Matt Ryder and the coaching team analyze the audio second-by-second, pinpointing exact moments where tonality shifted, frame control was lost, or a question fell flat.
    
2.  **Tonality & Cadence Drills:** NEPQ™ relies heavily on *neutral, curious, and empathetic tonality*. Live calls offer real-time feedback on how to sound less like a salesperson and more like an unbiased consultant.
    
3.  **Custom Script Building:** Reps can bring niche-specific objections (e.g., "I need to speak to my spouse," "We already have a vendor," "Send me an email") to construct tailored NEPQ™ questioning paths live.
    
4.  **Live Q&A:** Direct troubleshooting for active deals in your pipeline.
    

## Key Takeaways: Pros & Potential Cons

### Pros

*   **Moves Away from Sleazy Tactics:** Replaces outdated "always be closing" techniques with psychological principles that lower buyer defense.
    
*   **High Focus on Execution:** Live call audits ensure you don't just consume course theory, but actively refine your real-world delivery.
    
*   **Applicable Across Industries:** Works well in B2B SaaS, enterprise consulting, high-ticket coaching, real estate, and direct sales.
    

### Cons

*   **Steep Learning Curve:** NEPQ™ requires unlearning habits. If you are used to pitching fast, adjusting to asking strategic questions requires practice.
    
*   **Higher Price Point:** Live coaching tiers require a meaningful financial commitment compared to standard off-the-shelf ebooks or basic courses.
    

## Verdict: Is It Worth It?

If you struggle with [**prospect ghosting, handling price objections, or high-pressure situations**](https://ecomallcoursaes.com/product/matt-ryder-7th-level-sales-course-and-live-calls-everything-you-need-to-know/), Matt Ryder and 7th Level’s NEPQ™ training provides a repeatable, battle-tested framework. The live calls serve as the engine that bridges the gap between understanding sales theory and executing it under pressure.