# Mikaël Bérubé – 1 Ad on Youtube Ads (GetListings.com)


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[How Mikaël Bérubé’s GetListings.com Uses YouTube Ads to Generate High-Intent Seller Leads  
](https://ecomallcoursaes.com/product/mikael-berube-1-ad-on-youtube-ads-getlistings-com/)GetListings In real estate, lead generation is often a race to the bottom. Traditional platforms rely heavily on cold calling, door knocking, and buying shared buyer leads from legacy aggregators. These shared leads typically take 9 to 12 months to convert and demand hours of cold outreach.  
[getlistings.com](http://getlistings.com)

Mikaël Bérubé, founder of GetListings.com, engineered an alternative model built on targeted YouTube Ads combined with automated lead qualification workflows. By shifting away from cold prospecting toward intent-driven video advertising, GetListings.com enables real estate agents to build a predictable, automated pipeline of listing clients.  
getlistings.com

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The Shift: Why YouTube Ads Outperform Traditional Meta Real Estate Ads Most real estate marketers default to Facebook and Instagram ads. While Meta platforms offer visual reach, they present two critical bottlenecks for acquiring home seller listings:

Special Ad Category (HEC) Restrictions: Meta restricts age, gender, ZIP code, and demographic targeting on real estate campaigns, resulting in broad, unrefined targeting.  
getlistings.com

Passive Feed Scrolling: Meta users scroll passively through social feeds. A home seller seeing an ad on Facebook is rarely in an active decision-making mindset.

The YouTube Advantage for Real Estate Sellers YouTube operates as the world’s second-largest search engine. When homeowners search for local market updates, home evaluation guides, or selling advice, YouTube Ads target them directly based on intent and hyper-local geographical data.

Traditional Outreach (Cold Calling / Shared Leads) ├── High Time Commitment (4+ Hours/Day) ├── Low Conversion Rates (Cold Audience) └── High Friction (Chasing Unqualified Contacts)

GetListings.com Model (YouTube Video Ads) ├── Intent-Based Video Targeting (Local ZIP Codes) ├── Automated AI / CRM Qualification └── Direct Calendar Appointments with Hot Sellers Anatomy of the $100k YouTube Ad Framework GetListings.com centers its acquisition strategy on short, direct video ads (often 30 to 90 seconds) designed to capture seller attention immediately. The framework relies on a four-part direct-response video script structure:  
GetListings

1.  The Localized Hook (First 5 Seconds) The ad calls out a specific city or ZIP code immediately to qualify the audience and reduce wasteful ad spend on non-local viewers.
    

"Thinking of selling your home in \[City/Neighborhood\] in the next 3 to 6 months? Stop before you hire an agent."

2.  The Problem / Market Pattern Break Address the primary friction point homeowners experience when attempting to sell, such as overpricing risks, high commission fees, or changing interest rates.
    
3.  The Value Proposition (The Mechanism) Introduce a clear solution—such as a custom home valuation report, local home sale prep guide, or an off-market buyer matching strategy—rather than selling a listing presentation outright.
    
4.  Direct Call-to-Action (CTA) Direct the viewer to click the link, fill out a brief intake questionnaire, and select a time directly on the agent's calendar.
    

The 3-Step GetListings.com Acquisition Machine Converting YouTube ad views into closed listings requires an automated pipeline:

Stage Action Execution

1.  Generate Hyper-Local YouTube Ads Target high-net-worth ZIP codes with localized video scripts.
    
2.  Qualify Automated Intake & AI Vetting Filter out unqualified leads based on selling timeline, price point, and motivation.
    
3.  List Automated Calendar Booking Book qualified listing presentations directly into the agent's CRM calendar. Key Takeaways for Real Estate Agents Focus on Sellers over Buyers: Listing agents control inventory, save time on buyer tours, and generate higher leverage per deal.  
    getlistings.com
    

Own the Acquisition Infrastructure: Relying exclusively on third-party portals creates business vulnerability. Running independent YouTube Ad assets gives agents complete control over lead flow.  
getlistings.com

Automate Pre-Qualification: Never spend time talking to homeowners who aren't ready to sell within 90 days. Use automated intake forms to verify intent before hopping on a phone call.